Twenty years working with business owners in this market, selling and buying media of all kinds for a variety of industries, has taught me which media works best for which business type.

There’s a lot of duplication in all media today. Newspapers and magazines, as well as radio stations, are being bought up by large commodities and advertising space is being sold in packages. This damages the integrity of the industry somewhat, and at the expense of business owners.

My keen understanding of what to look for in each advertising product helps you spend your advertising budget wisely.